Purpose of the Franchise Model

The Calculated Performance franchise model allows motivated operators to run their own football coaching business using an established system, brand, and operational framework.

Rather than building a coaching business from scratch, franchisees operate under the Calculated Performance brand and follow proven systems for delivering coaching sessions, managing members, and growing a centre.

The model is designed to give franchisees the structure, tools, and support needed to operate a profitable coaching business while maintaining the high standards expected across all Calculated Performance centres.

The Core Principles of the Model

The Calculated Performance franchise model is built around four core pillars.

1. Premium Individual Coaching

Calculated Performance specialises in high-quality private football coaching. The primary offering is the Individual Performance Programme, where players train individually to achieve technical development.

Sessions are typically delivered on a multi-session model, allowing multiple players to train within the same hour with their own coach. This structure still provides the player with a bespoke experience, while also creating a sustainable business model for the franchisee.

2. Membership-Based Structure

Players train through a membership model, rather than paying for single sessions.

This provides:

  • Consistent weekly training for players

  • Predictable monthly revenue for franchisees

  • Long-term player development

Memberships are typically structured around weekly training sessions, with players committing to ongoing development rather than short-term coaching.

3. Local Centre Ownership

Each franchisee operates their own local centre, usually within a defined territory.

The franchisee is responsible for:

  • Delivering training sessions

  • Managing facility relationships

  • Recruiting and managing coaches

  • Managing members and bookings

  • Growing the centre through local marketing

While the franchisee runs their own centre, they operate within the wider Calculated Performance system and brand standards.

4. Centralised Systems and Support

Calculated Performance provides franchisees with access to systems that support the daily operation of the business.

These include:

  • The Franchise Management System (FMS) for operational oversight

  • Fresha for managing bookings and schedules

  • Stripe for processing membership payments

  • Xero for financial reporting and accounting

  • CoachingHub for coaching resources and education

  • CP:360 for player home training programme

These systems help franchisees manage their centre efficiently and maintain consistent standards across the network.

Revenue Structure

Franchisees generate revenue primarily through training sessions.

Income is generated from:

  • Individual Performance Programme service fees + memberships

  • Performance Academy memberships

  • Elite Performance Programme service fees

  • Other training initiatives operated within the CP system

Because training is membership-based, franchisees benefit from recurring monthly revenue rather than relying solely on one-off bookings.

Royalty Payments

Franchisees pay a royalty fee to Calculated Performance.

This fee contributes to:

  • The use of the Calculated Performance brand

  • Access to systems and technology

  • Ongoing business support

  • Programme development

  • National brand growth

Full details on royalty payments are explained in the article Understanding Franchise Royalty Payments.

The Role of the Franchisee

Running a Calculated Performance franchise means operating both as a coach and a business owner.

Franchisees are responsible for:

  • Delivering or overseeing coaching sessions

  • Maintaining high coaching standards

  • Managing members and bookings

  • Ensuring excellent customer service and experience

  • Growing their centre through local marketing

Success comes from balancing quality coaching with strong business management.

The Goal of the System

The Calculated Performance franchise model is designed to achieve three outcomes:

  1. Deliver outstanding coaching experiences for players

  2. Provide a structured pathway for player development

  3. Allow franchisees to build a sustainable and profitable coaching business

By following the systems and standards outlined throughout this knowledge base, franchisees can confidently operate their centre and continue to grow within the Calculated Performance network.