Overview

Operating a Calculated Performance franchise means running your own coaching business while delivering the standards and experience expected across the Calculated Performance network.

As a franchisee, you are responsible for both the quality of coaching delivered at your centre and the successful operation of the business. This includes managing sessions, supporting players and families, maintaining professional relationships with facilities, and ensuring the centre continues to grow.

The systems and processes provided by Calculated Performance are designed to support you in this role, but the day-to-day success of the centre is ultimately led by the franchisee.

Delivering the Coaching Experience

The most important responsibility of a franchisee is ensuring every player receives a high-quality coaching experience.

This includes:

  • Delivering sessions that follow the Calculated Performance coaching philosophy

  • Maintaining high energy, professionalism, and engagement during sessions

  • Creating a positive and focused training environment

  • Supporting the long-term development of every player

Whether you are delivering sessions personally or managing a coaching team, the standard of coaching must remain consistent with the expectations of the Calculated Performance brand.

Managing Members and Families

Franchisees are responsible for building strong relationships with the players and families who attend their centre.

This involves:

  • Ensuring players are welcomed and supported each week

  • Communicating clearly with parents where necessary

  • Managing bookings and memberships correctly

  • Handling cancellations, changes, and requests professionally

Members should always feel that their child’s development and experience are a priority.

Managing Your Coaching Team

As your centre grows, you may begin working with additional coaches.

Franchisees are responsible for:

  • Ensuring coaches understand the Calculated Performance coaching philosophy

  • Scheduling coaches correctly for sessions

  • Maintaining professional standards among the coaching team

  • Supporting the development of coaches working within the centre

All coaches delivering sessions must represent the Calculated Performance brand professionally.

Maintaining Facility Relationships

Most centres operate within facilities such as football centres, sports complexes, or training venues.

Franchisees are responsible for maintaining positive and professional relationships with these facilities.

This includes:

  • Managing pitch bookings

  • Communicating with facility managers when required

  • Ensuring sessions are delivered respectfully within the facility environment

  • Addressing any issues or concerns quickly and professionally

Strong facility relationships are essential for the long-term stability of your centre.

Operating the Business Systems

Calculated Performance provides several systems that support the operation of the franchise.

Franchisees are expected to use these systems correctly to manage their centre.

These include:

  • Fresha for bookings and scheduling

  • Stripe for processing payments

  • Xero for financial reporting

  • Franchise Management System (FMS) for operational oversight

  • CoachingHub for coaching resources

  • CP:360 for player development tools

Using these systems correctly ensures accurate records, smooth operations, and clear financial visibility.

Growing Your Centre

Franchisees are responsible for the continued growth of their centre.

This includes:

  • Running local marketing initiatives

  • Building relationships with schools and clubs

  • Maintaining a strong social media presence

  • Delivering excellent experiences that encourage referrals

Growth is typically achieved through consistent service quality and strong community connections.

Maintaining Brand Standards

All franchisees operate under the Calculated Performance brand, and it is important that the brand is represented consistently across every centre.

Franchisees must ensure:

  • Coaching standards remain high

  • Brand presentation remains professional

  • Communication with families reflects the values of the business

Maintaining these standards helps protect the reputation of Calculated Performance across the entire network.

Summary

Operating a Calculated Performance franchise requires balancing three key areas:

Coaching
Delivering high-quality football coaching and player development.

Operations
Managing sessions, members, coaches, and facilities effectively.

Growth
Continuing to develop the centre through strong service and local outreach.

By consistently managing these areas, franchisees can build a successful centre while delivering the experience that players and families expect from Calculated Performance.