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Marketing & Growth

This includes building relationships with schools and clubs, running social media, managing advertising campaigns, and executing growth initiatives such as open weeks.

Understanding the Calculated Performance Outreach Programme

Overview The Calculated Performance Outreach Programme is designed to help franchisees grow their centre by building connections within the local community. Outreach focuses on introducing the prog...
Building Relationships with Local Schools

Overview Local schools are one of the most effective places to introduce Calculated Performance to new players and families. Schools provide direct access to large groups of children who may benefi...
Partnering with Local Football Clubs

Overview Local grassroots football clubs are an important part of the football community and can be valuable partners when introducing Calculated Performance to new players. Many players who train ...
Posting Consistently on Social Media

Overview Social media plays an important role in building awareness of your centre and showcasing the training environment at Calculated Performance. Consistent posting helps families see the quali...
Running Meta Advertising for Your Centre

Overview Meta advertising, which includes advertising on Facebook and Instagram, can be an effective way to introduce Calculated Performance to new families within your local area. Paid advertising...
Running Google Advertising Campaigns

Overview Google advertising allows franchisees to reach parents who are actively searching for football coaching opportunities in their local area. Unlike social media advertising, which introduces...
Running an Open Week

Overview An Open Week is a structured promotional event designed to introduce new players and families to Calculated Performance. During an Open Week, potential new players are invited to attend se...