Overview

The Calculated Performance Outreach Programme is designed to help franchisees grow their centre by building connections within the local community.

Outreach focuses on introducing the programme to new families, increasing awareness of the brand, and creating opportunities for players to experience Calculated Performance training.

By building strong relationships with local schools, football clubs, and community organisations, franchisees can generate consistent interest in the programme and attract new players.

Purpose of the Outreach Programme

The outreach programme exists to support the growth of each centre.

Its primary goals are to:

  • Increase awareness of Calculated Performance within the local area

  • Introduce new players and families to the training environment

  • Build strong relationships with community organisations

  • Generate new enquiries and introductory sessions

Consistent outreach activity helps ensure a steady flow of new players entering the programme.

Local Community Engagement

One of the most effective ways to grow a centre is through engagement with the local community.

Franchisees may build connections with:

  • Local schools

  • Grassroots football clubs

  • Community sports organisations

  • Local events and initiatives

These relationships help introduce Calculated Performance to families who may not yet be familiar with the programme.

Creating Opportunities for Players to Experience the Programme

Outreach activities often give players their first opportunity to experience the training environment.

This may include:

  • School coaching sessions

  • Club partnerships

  • Promotional training events

  • Open training opportunities

Providing a positive first experience encourages families to explore the programme further.

Consistency in Outreach

Successful outreach is usually built through consistent activity rather than one-off events.

Franchisees should aim to:

  • Maintain regular communication with community partners

  • Look for opportunities to introduce the programme locally

  • Continue building awareness of the brand

Over time, consistent outreach helps strengthen the reputation of the centre within the local area.

Supporting Centre Growth

Outreach plays an important role in supporting the long-term growth of a centre.

When delivered effectively, outreach can:

  • Increase the number of new enquiries

  • Introduce more players to introductory sessions

  • Strengthen the presence of Calculated Performance within the community

This helps create sustainable growth for the centre.

Summary

The Calculated Performance Outreach Programme helps franchisees build awareness of the programme within their local community.

Franchisees should aim to:

  • Build relationships with schools and football clubs

  • Introduce new players to the training environment

  • Maintain consistent outreach activity

  • Strengthen the presence of Calculated Performance locally

Effective outreach helps ensure a steady introduction of new players into the programme.