Overview

An Open Week is a structured promotional event designed to introduce new players and families to Calculated Performance.

During an Open Week, potential new players are invited to attend sessions and experience the training environment before committing to membership. It provides an opportunity for families to see the quality of coaching, understand how sessions operate, and decide whether the programme is right for them.

Open Weeks can be an effective way to generate new enquiries, increase introductory sessions, and grow the membership base of your centre.

Purpose of an Open Week

The goal of an Open Week is to create a clear opportunity for new players to experience the programme.

Open Weeks aim to:

  • Introduce new families to Calculated Performance

  • Allow players to experience a training session

  • Build awareness of the programme locally

  • Generate new memberships

By providing a structured opportunity to attend, Open Weeks can attract families who may not have previously considered the programme.

Promoting the Open Week

To achieve strong attendance, the Open Week should be promoted in advance.

Promotion may include:

  • Social media announcements

  • Local advertising campaigns

  • Outreach within schools or football clubs

  • Informing existing members who may recommend friends

Clear promotion helps ensure families are aware of the opportunity to attend.

Delivering a High-Quality Session

The sessions delivered during an Open Week should reflect the same high standards as regular training sessions.

Coaches should aim to:

  • Deliver energetic and engaging sessions

  • Create a welcoming environment for new players

  • Encourage players throughout the session

A strong session experience helps players feel excited about joining the programme.

Welcoming New Families

Open Weeks are often the first interaction families have with Calculated Performance.

Franchisees and coaches should aim to:

  • Welcome players and parents warmly

  • Explain how the programme works

  • Answer questions clearly and professionally

Positive first impressions are important for building trust with families.

Following Up After the Session

After the Open Week session, it is helpful to follow up with families who attended.

This may include:

  • Thanking them for attending

  • Providing information about joining the programme

  • Offering support with booking an introductory session or membership

Following up helps convert interest into new memberships.

Summary

An Open Week is a valuable opportunity to introduce new players to the Calculated Performance environment.

Franchisees should aim to:

  • Promote the event clearly within the local community

  • Deliver high-quality training sessions

  • Create a welcoming environment for families

  • Follow up with attendees after the event

When delivered well, Open Weeks can generate new interest and support the growth of the centre.