Overview

Social media plays an important role in building awareness of your centre and showcasing the training environment at Calculated Performance.

Consistent posting helps families see the quality of the sessions, understand the coaching environment, and become familiar with the brand. Over time, this visibility helps build trust and encourages new players to enquire about training.

Franchisees should aim to maintain an active and consistent presence on their centre’s social media channels.

Why Consistency Matters

Posting regularly helps ensure that your centre remains visible within the local community.

Consistent social media activity can help:

  • Increase awareness of Calculated Performance locally

  • Demonstrate the quality of training sessions

  • Build trust with parents who are considering joining

  • Reinforce the professionalism of the programme

Regular posting keeps your centre present in the minds of local families.

Showcasing the Training Environment

Social media should reflect the real training environment at your centre.

Posts may include:

  • Photos or short videos from training sessions

  • Players practising skills during sessions

  • Positive moments from the training environment

  • Highlights from academy sessions or events

This type of content helps parents see the value of the programme.

Maintaining Professional Content

All social media content should represent the Calculated Performance brand professionally.

Franchisees should ensure that posts:

  • Reflect the quality and professionalism of the programme

  • Maintain a positive tone

  • Avoid inappropriate or unprofessional content

Professional content helps maintain the reputation of the brand.

Posting Frequency

Consistency is more important than posting large amounts of content at once.

Franchisees should aim to post regularly so that their social media channels remain active and relevant.

Regular posting helps maintain engagement and keeps the centre visible to the local community.

Encouraging Engagement

Social media can also help build stronger relationships with families already involved in the programme.

Franchisees may encourage engagement by:

  • Sharing positive moments from sessions

  • Highlighting player effort and development

  • Creating content that reflects the culture of the centre

Engaged families are more likely to recommend the programme to others.

Summary

Posting consistently on social media helps increase awareness of your centre and showcase the training environment.

Franchisees should aim to:

  • Maintain regular social media activity

  • Share authentic training content

  • Represent the brand professionally

  • Engage positively with the local community

Consistent social media presence helps build trust and supports the growth of the centre.